I received a letter in the mail from 'Macquarie Mint' (see their website) offering me the chance to buy a $10 coin for only $10 which celebrated all Australian soldiers and the sacrifices they had made for Australia. When I first glanced at it - it seemed like a great deal - I had collected coins when I was younger and I knew that when you buy coins from a mint they are almost always at a premium to the face value. Then I realised that I'd never actually heard of the 'Macquarie Mint'. There are only 2 mints in Australia that are allowed to produce legal tender - the Royal Australian Mint and the Perth Mint so I was immediately suspicious.
I looked at the offer document more carefully and realised that it had many of the classic signs of a scam:
- Created the illusion of scarcity: 'Only 150,000 would be available to households with only one per household sold'
- Incorporated information that, while not false, gives the wrong impression: The document had a graph of the silver price over the last few years and said that the coin was silver. On the website as at 28 March 2012 it provides that the coin is 10g of '50% fine silver'. This implies a silver content of 5g (0.176369oz). At the silver price on 28 March 2012 of US$32.57oz (A$31.173/oz) this implies an intrinsic value of the coin of ~$5.50. On silver content this is therefore a terrible investment so putting a graph of the silver price is a moot point.
- Put the relevant information in tiny font while emphasising the useless: Macquarie mint says that the coin they are producing is legal tender in Kiribati. I admit that I had never heard of Kiribati so decided to look them up - apparently it is a small pacific island which uses the Australian dollar as their currency. So either a) they are lying about it being official currency because the AUD is their currency or they have done some deal with the government or Kiribati to send a commission per coin back to them. You may think that this means it isn't really a 'scam' because they disclose this fact. I would argue that given it has Australian soldiers on the coin that this is a point advertised much more loudly than the fact that it is from Kiribati that it is very misleading and designed to dupe people. Actually there is a larger argument around the official legal tender point.
- If this is in fact legal tender in Kiribati and the Kiribati dollar is tied to the Australian dollar on a parity basis then there is the potential to make money by waiting for the 'exchange period' to end (see below) buy the coin for the silver content (A$5.50 - see above) and then exchange it in Kiribati for Australian dollars. While this is theoretically possible, it is premised on the fact that this coin is actually official legal tender and the Kiribati government will continue to recognise it as such past the redemption date.
- The coin is 'worth A$10': I was actually wondering how they could support this particular claim as 'collectible' coins like this rarely ever are 'worth' what they are sold for. In fact they came up with a rather ingenious solution: 'Macqurie Mint' will buy the coin back off you (as long as you have the receipt) for $10 for the next 3 years. After this point the coin is (presumably) worth nothing more than it's silver content as I tried having a look but couldn't find a great market for Kiribati coin collectors.
- On the Macquarie Mint website their ABN (Australian Business Number) was: 46 097 060 663. If you go to the ABR website you can look this company up: It comes up as Downie's Coins Pty Ltd trading as Downie's & Sherwood
- Further if you do a whois domain search on Macquarie mint the you (strangely enough) come up with exactly the same result.
- Downies Coins is a coin dealer with several offices around Australia (http://www.downies.com/) and surprise surprise the head office is in the same suburb (Abbotsford) as the return envelope address for Macquarie Mint
- I also went into the Downie's coin dealer closest to me and asked about the coin and the man behind the counter somewhat reluctantly admitted that Macquarie Mint was a 'sister company to Downie's but operated only as a mail order business'
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