However it wasn't purely altruistic. I also wanted to generate an income from this site. I had a plan - both in terms of content (the topics I would write on), marketing (how I would get the word about my site out there) and monetisation. At a very basic level my plan looked something like the following:
- Create awesome content
- Let people know that the content exists
- Reap the rewards for my hard work
Things didn't quite go to plan...
Ahh I'm such a planner but with my business ideas and projects things never really seem to go to plan. I got my website up and running and created some kick-ass content but I choked on the marketing aspect of the project (and as a consequence the rewards definitely didn't flow my way).
Marketing does not come naturally to me. Whilst I'm more than happy to let my network of friends and colleagues know what I am up to and promote my material that way, commenting on related blogs and building an online network is not something I'm really good at. This is something I definitely I need to work on.
Because I wasn't out there promoting my material I was barely getting any visits at all to the site which in turn makes it pretty challenging to keep generating awesome content.
I was depressed at the lack of progress I was making...and then one day I just stopped writing...
It wasn't a conscious decision I made to stop writing...it just kind of happened. The last scheduled post I had went out and I couldn't get up the will to write any more.
But then recently I noticed something about Banker's Pitch
Banker's Pitch was honestly the last thing on