As you would have seen from my
collectible coin scam and
questionable art investment with a guaranteed return post is that I actually quite enjoy busting what I think are questionable or downright dodgy business practices. When I was reading the newspaper last week I came across a journalist who
looked like he had done the same thing. While I get 3000 - 4000 page views a month on this site (as at August 2012) this journalist wrote for Fairfax Media, one of the biggest publishing houses in Australia and the expose was therefore that much bigger.
The company that was being called out for it's business practices was Publicity Monster, an Australian company which offers search engine optimisation (SEO) services to businesses in Australia.
I will say up front that I have never had any dealings with this company - everything I write here I have sourced from information posted on the Internet by other providers and I will be linking to those sites. I do not know whether this company is a bad operator but I would recommend reading the independent reviews of them on the Internet before doing business with them.
I first came across this company when I was reading
this article ). This article claims that Publicity Monster
- Does not deliver on the promises they make
- Threatens customers who complain with legal action
- [Edit]: For the removal of doubt I mean that the article suggests that they threaten, with legal action, customers who complain online
- Does not honour its money back guarantee
- [Edit]: I have since been informed that they do honour the money back guarantee but that the opportunity to apply for such the refund only exists within a very narrow timeframe (90 - 100 days)
- Harasses customers demanding payment
- Threatened to sue Fairfax Media for printing the article about them
Now I honestly thought that this had to be an exaggeration - a journalist who was trying to make a name for himself by doing a hatchet job on a company...no company could be THAT bad. But then I made it to the Whirlpool forum where LOTS of customers had voiced their dissatisfaction with Publicity Monster -
see the link here. It really is worth reading those posts to see the stuff that the people on that forum have dug up on this company (which includes using pictures of missing persons to give false reviews - note once again that these are again claims made by Whirlpool posters - but they provide plenty of evidence to back up many of their claims)
For a company that is all about publicity - Publicity Monster seems to be getting an awful lot of bad publicity. Actually I found it a little bit suspect that traditional 'ratings sites' such as
True Local had either reviews with half a star or ones with five stars. I've never seen a discrepancy like that unless someone is playing games with the ratings site.
Lessons for those (like me) who are looking to start an only business